
One thing I dread the most is going to a doctor, the hospital, the dentist or another medical provider. It seems like although they can make me physically feel better after my appointment, throughout my entire time at the office I'm crunching my teeth, sweating at the palms and bursting inside with frustration at the total lack of customer service. Often times, I wonder if customer service is a part of their vocabulary at all.
I know I'm not the only one that has had a bad experience in the medical industry.
Talking with friends, family and co-workers, I have found the common consensus to often be that a visit to the doctor ranked high on the unsatisfactory and unhappiness scale.
One thing that many people argue is that the medical industry doesn't need to worry that much about customer service. Due to insurance, some people are 'stuck' with certain providers until additional ones pop up on their approved lists. Due to location, some people are forced to go to whoever is near by. Due to financial situations, some people are able to get better medical care where doctors are not overworked and have fancy offices and top of the line equipment.
Well, do they need to worry about customer service?
Of course they do! (I personally think everyone needs to think about customer service, business wise or in their personal life.)
The problem with medical providers believing the myth that they don't need customer service since people will always need them is just that, a myth. The problem is, as soon as their customer (patient) gets a new insurance card or a new opportunity to switch to a different provider, they will most likely take the chance if the benefits outweigh the current frustrations with the present provider.
A typical response to this would be-well, the medical provider will have plenty of more customers (patients) to service, so that loss doesn't really matter to them.
Well, it does. One of the most powerful ways of gaining customers (patients) or losing customers (patients) is through word of mouth. If a medical provider is so bad, and there is even another medical provider that is a step above, most people would switch. Again, if the benefits outweigh the current opinion with the present provider, people will leave.
Even if those two points don't convince you, think about the employees.
With my past work experience, I have learned that retention of employees heavily relies on the happiness, satisfaction, feeling of connection and sense of accomplishment of the employee.
I have never understood why a medical provider secretary ignores customers (patients), hides behind a window, minimally reacts with customers (patients), and rarely smiles. I think it's both sad and unfortunate to watch these people go about their jobs, hating every minute of it. If a little customer service was involved, it would brighten not only their day, but the customers' (patients') day as well.
When employees feel better about their jobs and actually enjoy them, the feeling is contagious and passes on to the customer (patient). Why shouldn't you enjoy going to the doctor? Or, at least feel a little more comfortable when going to find out if something is wrong? People already feel bad when they come into the doctor, and they should walk out the door not only having the tools to feel better physically but they should feel better mentally and emotionally as well with the process and experience of their medical visit.
What do you think?
Have you ever had a bad customer service experience at a medical office? I want to hear it!
Picture from: http://www.campusexplorer.com/colleges/major/A432FE02/Healthcare-Administration/A4A83BB5/Medical-Reception-Receptionist/